What Value Can Yext Pages Add to Your Listings?

The search landscape is evolving, and customer behavior is shifting toward expecting fast, direct answers. (Think about the immediacy of AI Overviews or the quick, conversational responses of platforms like ChatGPT.)

At the same time, people are asking more questions with local and immediate intent — things like "urgent care open now" or "curbside pickup near me" — rather than looking up a brand by name.

But how does a search algorithm or AI model know that your location offers urgent care? Or that your store does curbside pickup? It all comes down to the content you publish — and how structured, consistent, and accessible that information is across the web.

By pairing your listings management strategy with structured, search-optimized local pages, you can communicate more clearly with "traditional" search engines and AI-powered platforms like ChatGPT or Google's AI-organized SERP, improving your visibility across the board. Here's how.

We've long known that NAP (Name, Address, Phone number) consistency plays a big role in local SEO. But today's search — especially AI-driven search — goes far beyond just NAP. Search platforms now scan across your digital footprint to evaluate your credibility and understand what you offer.

That includes your listings, of course — but also your own website. That's where local pages come in.

Local pages are dedicated landing pages tied to a specific location or service. They showcase accurate, actionable information — like address, hours, offerings, service areas, promotions, and CTAs such as "Book an Appointment" or "Order Now."

By centralizing this information on structured, schema-rich pages, you make it easier for both customers and search algorithms/AI models to understand and engage with your content.

So when someone searches for "best pediatrician accepting new patients near me" or "gluten-free pizza delivery in Austin," your brand is more likely to appear — because your page has the information they're looking for, in a format AI and search engines can easily interpret.

With Yext Pages, marketers can easily create and manage thousands of local landing pages from one centralized platform. No dev tickets, no long build cycles — just fast, structured, mobile-optimized pages that surface across search and drive real results.

Whenever you add a new provider, location, or service offering, you can spin up a fully structured, high-performance page with the content you already have in your Listings or Knowledge Graph. Pages makes sure that every location, every service, and every search intent has a relevant, SEO-ready landing page — created and maintained without engineering lift.

Don't just take our word for it: the data bears out the power of combining Listings and Pages. We analyzed performance across hundreds of Yext customers who started with Listings and later added Pages. On average, they saw:

• 31% growth in listings clicks

• 46% growth in impressions

• 39% growth in unbranded queries**

One brand, for example, was ranking for about 3,000 unique search terms per month using Listings alone. After adding Pages, that number more than doubled — unlocking greater reach in moments of high intent.

Your results may differ, but these numbers tell a clear story: when your local listings and local pages work together, your brand becomes more discoverable — and your visibility turns into action.

Local pages give you more room to share the content customers care about most. And by linking those pages to your listings, search engines see a more complete, trusted source of truth.

With Yext, managing this at scale is seamless. Our templates are built for performance, optimized for search, and designed to convert. Whether you're looking to promote a limited-time offer, update CTAs across locations, or showcase new services, Pages gives marketers the control and speed to act.

The takeaway? Local landing pages help you deliver better experiences to customers and better signals to search.

Ready to launch yours? Click here to learn more.